Pantone announces 2025 Color of the Year

Pantone, a global color authority and provider of professional color language standards and digital solutions for the design community, introduces PANTONE 17-1230 Mocha Mousse as the Pantone Color of the Year selection for 2025.

“Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” said Leatrice Eiseman, executive director of Pantone Color Institute.

Eiseman continued, “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”

In celebration of the 26th anniversary of Pantone Color of the Year, Pantone will also for the first time highlight the color at events and in experiences all over the world. From New York and London, to Shanghai and Mumbai, Pantone will be sharing public spaces and color events that will make Pantone Color of Year 2025 accessible for all.

Applications

Apparel: Pantone stated in a press release, “A trend-led fashion color with a rich neutrality PANTONE 17-1230 Mocha Mousse extends our perception of brown, crossing from the humble and earthbound to the luxury and aspirational. Infused with a sensorial warmth that comes through in soft touch weaves, buttery leathers and suedes, cushy velvets, cashmere, angora, and shaggy, furry knits that envelope and embrace, PANTONE 17-1230 Mocha Mousse transports our senses into the pleasurable comfort it inspires and invites. At the same time with its lightweight appearance, PANTONE 17-1230 Mocha Mousse lends itself equally to diaphanous and floaty chiffons, silky textures, satins, and jersey fabrics that add fluidity and draped elegance.”

Packaging & multimedia design: “PANTONE 17-1230 Mocha Mousse is a delicious brown that nurtures us with its suggestion of chocolate, cocoa, and coffee. Utility-oriented but at the same time elevated and sophisticated with a luxe feel PANTONE 17-1230 Mocha Mousse transports our senses into the pleasure and deliciousness it inspires. Seemingly tactile and touchable, PANTONE 17-1230 warmly welcomes, inviting consumers to reach out and engage, making it an enticing shade for a variety of products from food and beverage to cosmetics and any product made with natural ingredients or dedicated to wellness.”