St Regis Group rebrands to SRG

St Regis Group, a supplier of awards, promotional products, and corporate gifts, has rebranded to SRG as it celebrates its 25th anniversary.

A modern name for a modern era, SRG is said to reflect the company’s evolution from a specialist in awards to North America’s top-40 supplier of recognition, promotional products, and corporate gifts.

Founded in 1999, St Regis has supplied awards and recognition, offering premium awards, plaques, and custom designs. Over the years, through acquisitions and organic growth, the company has expanded its portfolio to include giftware and lifestyle products, forging partnerships with brands and operating out of facilities in Chicago and Toronto.

“Our new name, SRG, signifies more than a fresh look — it is the next step in our exceptional growth and modern approach as a service-oriented organization,” said Richard Firkser, founder of St Regis Group. “While awards remain at the heart of what we do, we’ve expanded into diverse categories like drinkware, barware, pens, journals, housewares, kitchenware, and much more. As a premier giftware supplier and with more and more products being added to our lineup, we’re committed to offering innovative solutions that motivate, reward, and inspire beyond recognition.”

According to the company, the rebrand to SRG aims to highlight its broad offerings, from awards and corporate gifts to exclusive collaborations with brands and sustainable products that will leave the world a better place. The new SRG is said to be a fresh, forward-thinking, trend-setting supplier.

“SRG is committed to helping customers celebrate achievements and create unforgettable moments with products that are as diverse as the clients they serve. While the name may be new, SRG’s commitment to excellence and trusted partnerships remains the same,” stated the company in a press release.