SRG promotes Jessica De Mello to director of vendor relations

SRG is proud to announce the promotion of Jessica De Mello to director of vendor relations. A respected industry professional with more than 30 years of experience in the promotional products industry, De Mello will assume responsibility for SRG’s program business while also serving as a key liaison between the company, its preferred vendor partners, and major distributor groups across North America.

In her new role, De Mello will oversee supplier and vendor partnerships, preferred vendor programs, and strategic vendor growth initiatives designed to support SRG’s continued expansion within the promotional products marketplace.

De Mello has been with SRG for over 30 years and has most recently served as National Business Development Representative. Throughout her career, she has played an instrumental role in strengthening SRG’s distributor relationships through extensive industry engagement, including trade shows and distributor events across North America. Known for her collaborative approach, deep product and industry knowledge, and positive leadership style, De Mello has earned widespread respect throughout the industry. She also holds a Master Advertising Specialist certificate from PPAI, further reflecting her commitment to professional development and industry excellence.

“Jessica’s leadership, experience, and passion for this industry make her the ideal person to step into this role,” said Mark Waisbrod, CEO of SRG. “She has been an incredibly important part of our growth over the years, and the relationships she has built with both distributors and vendor partners are a tremendous asset to our organization. We are excited to see her continue making an impact in this expanded leadership position.”

“I’m incredibly excited to take on this new role and continue supporting the growth of our distributor partners and vendor relationships,” said De Mello. “SRG has always been focused on partnership, collaboration, and innovation, and I look forward to helping strengthen those relationships even further as we continue to grow.”