SanMar teams up with Flexfit

SanMar Corporation, a wholesale accessories and apparel supplier, announced that Flexfit, a provider of stretch-fit headwear, will join the supplier’s portfolio of retail brands as a standalone offering for the first time.

“For over three decades, Flexfit has redefined comfort and performance in headwear,” said Paul Park, CEO of Flexfit. “We’re excited to bring our legacy of innovation and craftsmanship to even more customers across the country through our partnership with SanMar. Together, we look forward to delivering premium headwear that gives brands, businesses, and individuals the confidence of exceptional fit, comfort, and quality.”

Flexfit, created by Yupoong in 1994, pioneered the original stretch-to-fit technology that transformed how caps fit, feel, and perform. Customers already familiar with the brand’s stretch sweatband technology in existing styles offered by SanMar will now enjoy 8 premium caps from the brand, including stretch fit and adjustable styles like popular Flexfit 110 and Flexfit Delta.

“We have partnered with Flexfit for over 20 years, offering styles in our private label brands that were first launched with Port Authority in 2006,” shared Shelley Renning, VP of merchandising at SanMar. “We will continue to offer these styles that have been a core part of our headwear offering while expanding to Flexfit branded options that provide our customers more of the performance and quality they know and trust.”