Universal Woods Refreshes Brand

The company, now UW Solutions, changed its name, logo, and look to better reflect its breadth

universal woods now uw solutions
(Image courtesy UW Solutions)

Universal Woods, a manufacturer of hard-surface products for sublimation and mezzanine decking material, has relaunched its corporate brand to reflect the multitude of products it has grown to offer.

The most notable part of this brand refresh is its name change — Universal Woods is now UW Solutions. The new name emphasizes the company’s “most powerful differentiator — innovative, game-changing coating solutions.”

universal woods now uw solutions
(Image courtesy UW Solutions)

This refresh is part of a series of strategic advancements made over the past few years. In 2019, UW Solutions acquired their coating supplier, R&D Coatings, to bring this capability in-house. R&D Coatings is a manufacturer that specializes in the formulation, development, and manufacturing of UV and EB curable finishes. Coatings were specifically developed for their brands:

  • ChromaLuxe — a print media designed for professional photographers
  • Unisub — blank sublimation products made for the photo gift industry
  • ResinDek — engineered wood mezzanine floor systems

According to the company, UW Solutions’ brands are seeing significant year-over-year growth. ChromaLuxe and Unisub continue to expand within their respective industries, and in 2022, UW Solutions completed construction on a $15 million greenfield manufacturing facility in a suburb of Louisville, Kentucky, to enable its ResinDek manufacturer, Cornerstone, to double its output. Customers can expect the same customer experience, with the added benefit of increased capacity to support their growing markets.

“Our company continues to push boundaries in the industries where we operate, providing innovative, problem-solving coating solutions that will help redefine the future for our customers,” states Bob Rowan, president/CEO of UW Solutions. “We are excited to redefine our brand to better reflect the breadth of our company, aligning with who we are today and the many incredible possibilities for who we will be tomorrow.”

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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