Koozie Group, formerly BIC Graphic North America, implements an expanded social impact and sustainability commitment called Keep it. Give it. The program aligns with its mission to “Keep the good going” by leaving a positive, lasting impact through its offerings.
Melissa Ralston, Koozie Group CMO, says, “We created a cross-functional steering committee, and based on input from our people, developed a three-year goal plan to identify all of the objectives we are striving to achieve within four key areas.”
The company aims to:
- Create a workplace culture where all employees feel welcome
- Empower team members to innovate and deliver experiences to customers and communities
- Commit to brand safety and responsible sourcing
- Strive to improve sustainability and eco-consciousness in facilities, transportation, packaging, recycling, and products
In mid-2020, the company formed a 26 member, employee-led diversity and inclusion council to guide its efforts.
Its commitment to responsible sourcing includes C-TPAT Tier II certification, CPSIA, applicable FDA regulations, technology standards, and Prop 65 compliance.
“Establishing the Keep it. Give it. program reinforces our commitment to giving back to our team, our communities, and the promotional products industry,” says Ralston. “The program will ensure that we leave a positive, lasting impact with the solutions and experiences we deliver for everyone who interacts with Koozie Group.”
The news comes after the Koozie Group recently announced the KG Factor designation.