Investment Firm Acquires Myron Inc

Myron Inc., a promotional products company with manufacturing facilities and offices in the U.S. and Germany, has been acquired by newly formed GIG Myron Holdings, a portfolio company led by Jeff Lederer, former owner of Prime Line.

Myron has been a family business for the last 70 years, and Owner Jim Adler will remain a shareholder of the new entity.

“I am pleased that Myron will be under Jeff and Christian’s leadership so that it can continue its growth trajectory,” says Adler. “Jeff Lederer’s industry experience and track record, combined with GIG Myron Holdings’ resources and expertise, will create exciting new opportunities for Myron.”

GIG Myron plans to leverage Myron’s customer base and distribution network to expand its offerings in the promotional products market in the U.S., Canada, and Europe. This acquisition is part of GIG Myron Holdings’ strategy to invest in companies with strong growth potential and transform them into market leaders.

“Myron is an exciting growth opportunity. We believe in Myron’s organic growth ability as much as being the platform for add-on acquisitions in this fragmented market,” states Christian Feuer, managing director of Go Global and co-managing partner of GIG Myron Holdings. “We believe in a global strategy and are excited that Myron is already operating in so many countries.”

Lederer continues, “The promotional products industry is in my blood, and I am thrilled that after 30 years in this amazing industry, I will continue following my passion for building, growing, and scaling businesses and teams. Myron has an amazing team and a strong reputation for quality products, including a vertically integrated business model, and we believe that by combining our expertise with Myron’s strengths, we can create a truly exceptional customer experience for vendors and customers alike.”

Lederer scaled his family’s leading supplier company, Prime Line, and successfully sold it in 2017 to alphabroder.

“There are many exciting opportunities to succeed in this industry, and with this acquisition, we have the opportunity to build on Myron’s strong foundation and develop a leading platform for the promotional products industry, which will provide value for our partner suppliers and distributors both domestically and internationally,” states Lederer.