LAT Apparel Announces New Leadership Structure

Live & Tell by L.A.T. and Rabbit Skins (LAT Apparel), brands in the decorated apparel market and providers of blank apparel, announced a pivotal shift within their ownership and leadership teams.

Gina Watson steps into the role of majority owner, bringing renewed dedication and vision for the future. At the same time, Heather Davis maintains a significant ownership position, infusing her expertise to ensure future growth and triumphs.

Gina Watson has also been appointed chairman of the board, where she will oversee strategic initiatives and guide the company’s long-term plans.

According to the company, this development marks a turning point for LAT Apparel as it aims to broaden its influence in the apparel industry.

Furthermore, Jon Hays steps into the role of chief executive officer (CEO), equipped with extensive experience and innovative strategies to propel the business forward. Jeremy Wingo will serve as chief financial officer (CFO), ensuring the company’s financial strategies and fiscal management are robust and effective.

Completing our executive team, Rachel Newman joined in March as chief commercial officer. She brings with her an extensive background of over 25 years in driving strategic growth and brand evolution. Mickie Schneider, a valued team member since 1988, will maintain her role as a managing member, highlighting her essential contributions through numerous leadership positions.

“This leadership transition aims to fortify LAT Apparel’s mission of providing exceptional products that enhance the wearer’s experience, emphasizing the company’s dedication to growth, innovation, and excellence,” stated the company.