Crystal D Adds Territory Manager & Announces Marketing Promotion

Crystal D, a supplier of crystal awards and gifts, has hired Kari Rehder as a territory manager and promoted Erin Johnson to marketing coordinator.

Adding Rehder to the Crystal D sales team fills the first of two open territory manager roles, while Johnson’s move from customer service rounds out the company’s growing marketing team.

According to the company, both positions are anchored in Crystal D’s long-term growth plan, as well as its commitment to delivering the highest standards for products and service.

“Crystal D is lucky to welcome Kari aboard, as she possesses incredibly strong promotions industry expertise,” said Bridget Dahlgren, executive vice president of marketing and sales. “We are also thrilled for Erin to leverage her deep understanding of both the promotional products industry and customer relationships to enhance our marketing efforts and product education.”

Kari Rehder, territory manager — Rehder is responsible for managing customer relationships, which includes coaching distributors on selling awards and helping their customers build ongoing recognition programs.

With 24 years of experience working with distributors within the promotional products industry, Rehder is an asset to Crystal D’s customers who want to grow their businesses. Her designated coverage area includes the West and Midwest states. Crystal D is in the process of hiring for its other territory manager role, which covers the South and East.

Erin Johnson, marketing coordinator — Johnson joined Crystal D in 2023 as a customer service specialist. She represents the third generation of her family’s involvement in the promotional products industry, with her father working in the supplier space, her mother being a promotional products distributor, and her grandmother owning a company that sold printed items.

This background, along with her own experience, enables Johnson to connect immediately with our customers and deliver solutions to support them. She will now leverage her knowledge of the promotional distributor business to manage marketing projects focused directly on further enhancing Crystal D’s customer experience.