Lane Seven Apparel Becomes Official T-Shirt Sponsor of SXSW

Lane Seven Apparel, a Los Angeles, California-based wholesale clothing manufacturer, was the official T-shirt sponsor of South by Southwest (SXSW), which ran March 8-16.

This was the first year that Lane Seven supplied SXSW with the festival’s official merch.

“Being the SXSW official Mobile Merch sponsor is a natural fit for Lane Seven. It will allow us to amplify our retail brand to their vast audience of attendees and provide a unique opportunity to showcase Lane Seven as the top choice for bands, directors, and corporate sponsors seeking high-quality branded apparel,” said Meghan Brazzelle, senior sales manager at Lane Seven Apparel.

For 2024, Lane Seven outfitted festival goers with official branded merchandise that could only be purchased at SXSW. In addition, Lane Seven set up shop outside the SXSW mobile merch truck in an outdoor tent transformed into a teenager from 1987’s bedroom (‘87 is the founding year of SXSW) and performed onsite heat transfer activation with local print shop, High Voltage Studios.

“A lot of people haven’t seen how heat transfers work, and it’s so cool for them when they do. We look forward to getting people psyched about the process and maybe even inspire some people to start that brand they’ve always talked about,” said Milissa Gibson, sales director of Lane Seven.

To learn more, visit the L7 merch tour page.