American Apparel Launches E-Commerce Website for Australia & New Zealand

American Apparel, a blank apparel manufacturer, has expanded its reach in the Australian and New Zealand markets with the release of its entire 2024 product line through a dedicated e-commerce website.

“We are thrilled to be increasing access to American Apparel for shoppers in Australia and New Zealand, who can now buy this iconic brand with just the click of a button,” said Chuck Ward, president of sales, marketing, and distribution at Gildan Activewear SRL.

Ward continued, “We will also be bringing our newest collections and styles of American Apparel to those markets and will be supporting the brand with our Craft the Culture campaign. With this campaign, we’re encouraging our customers to channel their creativity, express their individuality, and create timeless memories through our products.”

The new B2C website offers a retail experience for style enthusiasts in the region and includes the latest styles within American Apparel’s 2024 collection.

The launch will be supported by a comprehensive digital marketing strategy to increase brand reach in the region, as well as live activations at key music events, including the Rolling Stones Magazine Awards on March 26 and Byron Bay’s Bluesfest on March 28.

To browse American Apparel’s Australia and New Zealand selection, visit americanapparel.com.au.