Infinity Her donates 5% of pink cap sales for Breast Cancer Awareness Month

Infinity Her, a headwear brand designed exclusively for women, announced its continued partnership with the National Breast Cancer Foundation for the third consecutive year. In support of Breast Cancer Awareness Month, Infinity Her donated 5% of proceeds from select pink caps during October.

Launched in 2023, the “Caps for a Cause” initiative celebrates Infinity Her’s ongoing commitment to supporting women. The program features seven eligible styles: Cassie, Tess, Charlie, Rosie, Gaby,  Maya, and Jo.

According to the National Breast Cancer Foundation, one in eight U.S. women will be diagnosed with breast cancer in her lifetime. In 2025, an estimated 316,950 new cases are expected, plus 59,080 noninvasive (in situ) diagnoses. Early detection is key; when caught early, the five-year survival rate is 99%, highlighting the importance of awareness and education.

“Because breast cancer awareness is so important to women, it is important to us,” says Ramona Watson, VP of product development/marketing at Infinity Her. “Our mission has always been to empower women — not only through the products we design, but by supporting causes that impact their lives in meaningful ways.”

For more information and additional ways to support breast cancer awareness, visit nationalbreastcancer.org.