Infinity Her Expands ‘Caps for a Cause’ Initiative

Infinity Her, a brand specializing in headwear made exclusively for women, proudly announces the return of its “Caps for a Cause” initiative to support Breast Cancer Awareness Month for the second consecutive year.

Breast cancer remains the most common form of cancer among women, accounting for one in three new female cancers each year, according to the American Cancer Society (ACS). In 2024 alone, the ACS estimates that 310,720 new cases of invasive breast cancer will be diagnosed. Women continue to bear the overwhelming burden of this disease, constituting 99% of cases.

Recognizing the importance of awareness and support, Infinity Her is committed to making an impact in the fight against breast cancer. Throughout October, Infinity Her customers can contribute to the cause by purchasing select styles in pink hues. Infinity Her will donate 5% of the total profits from these sales to the National Breast Cancer Foundation, aiding breast cancer research and support programs that offer hope to women facing this challenging journey.

The inaugural “Caps for a Cause” initiative, launched in 2023, featured three of the brand’s most popular women’s caps. With the goal of increasing its charitable contribution, Infinity Her has expanded the promotion in 2024, offering five of its best-selling styles in select pink shades.

Eligible styles include:

• CASSIE pigment-washed with fashion undervisor (dusty pink/floral and rose/polka dots)
• TESS washed mesh back (dusty pink/floral and rose/polka dots)
• CHARLIE modern women’s trucker (dusty rose/white)
• ROSIE foam trucker (dusty pink/peachy pink/butterfly)
• GABY perforated performance (dusty pink/floral)

“Breast cancer awareness is a cause that touches so many people, including members of the Infinity Product Group family, as well as our valued customers,” said Ramona Watson, Infinity Product Group VP of product development/marketing. “We are excited to expand Caps for a Cause in hopes of increasing the donation amount for 2024, knowing that every purchase can make a difference in the lives of those battling this disease.”

For more information and additional ways to support breast cancer awareness, please visit www.nationalbreastcancer.org.