Industry

Awards & Customization

Ideas and how-to for awards, recognition and personalization businesses: laser engraving, sandcarving, routing, UV printing and sublimation on gifts and promotional products. Learn new techniques, find equipment and grow your customization business.

Topics Covered

  • Business and Marketing

    Pricing for Engraved Products to Satisfy You and Your Customer

    Remember: you can't make a profit if the customer isn't happy.
    Read More →: Pricing for Engraved Products to Satisfy You and Your Customer
  • minuteman press
    Custom Gifts / Promotional Products

    A&E Asks a Retailer: Samantha and Brad Wagner of Minuteman Press

    In an industry dominated by baby boomers and Gen Xers, these co-owners of a Crystal Lake, Illinois Minuteman Press are changing the face of the custom graphics business.
    Read More →: A&E Asks a Retailer: Samantha and Brad Wagner of Minuteman Press

  • Latest Awards & Customization News

  • coastal business supplies
    Heat Transfer/Sublimation

    3 Things to Know Before Buying Heat Transfer Paper

    While using heat transfer paper is straightforward, there are things to know before buying your first pack
    Read More →: 3 Things to Know Before Buying Heat Transfer Paper
  • smoke
    Engraving

    Safety Precautions for Laser Operators: Smoke and carbon monoxide

    Although lasers sold in the industry are safe, risk is always involved.
    Read More →: Safety Precautions for Laser Operators: Smoke and carbon monoxide
  • Business and Marketing

    Define and Refine: Guidelines for a successful journey in the personalization business

    Use these guidelines to gauge your shop's initial success. Then, ask yourself a few things…
    Read More →: Define and Refine: Guidelines for a successful journey in the personalization business
  • movie strip
    Graphic Design/Software

    Try This: Movie Strip-Style Poster

    This fun and easy style can be applied to sports, landscape, or senior portraits without consuming a lot of production time on your end.
    Read More →: Try This: Movie Strip-Style Poster
  • Custom Gifts / Promotional Products

    Small Items for Memorial Keepsakes

    Personalizing smaller items is a simple gesture that delivers a great impact.
    Read More →: Small Items for Memorial Keepsakes
  • Sandcarving

    Choosing a Glass Blaster for Your Sandcarving System

    Ruth Dobbins, Professional Glass Consultants, says the best choice for a glass blaster is…
    Read More →: Choosing a Glass Blaster for Your Sandcarving System
  • niche
    Heat Transfer/Sublimation

    Set Your Sublimation Niche

    Aaron Montgomery of 2 Regular Guys and MontCo Consulting wants to change your mind on niche marketing. Give his proposed exercise a try…
    Read More →: Set Your Sublimation Niche
  • upselling
    Apparel

    Upsell Non-Wearable Promo Products to Apparel Clients

    For a supplier, upselling non-apparel items to apparel clients just got easier. 
    Read More →: Upsell Non-Wearable Promo Products to Apparel Clients
  • rayzist
    Graphic Design/Software

    Artwork Adjustments for Sandcarvers

    Have you ever had that one design that didn't sandcarve well? This might be a case where the artwork needs to be adjusted or even modified for the best results. 
    Read More →: Artwork Adjustments for Sandcarvers
  • Heat Transfer/Sublimation

    Bring All-Over Sublimation to Promotional Items

    Behind writing instruments, shirts are the most popular promotional product.
    Read More →: Bring All-Over Sublimation to Promotional Items

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