Establish Your Value as a Business
The selling point of your products is about more than the price.
If a customer approaches you saying, “I can get the same stuff down the block cheaper,” ask yourself why they are still in front of you, three to five minutes later, asking for a lower price. Most likely, the truth is they really want to buy from you because of something you can provide that they cannot get elsewhere. Establish a value for what sets you apart from the competition and convert your higher price as a reason why they should buy from you because it is exactly what they were looking for.
-Vince DiCecco, Your Personal Business Trainer
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