LED Video Wall Becomes Lobby Centerpiece

Global architecture, design, and planning firm Gensler recently added a fine-pitch direct-view LED video wall to the lobby of its Houston, Texas office — located in the heart of the central business district. The video display upgrade coincided with Gensler Houston’s 50th anniversary of providing design and architecture expertise in the “Bayou City.”

The canvas of the 1.9mm LED video wall measures 7′ 4″ tall and 22′ 3″ long, wrapping around a corner to provide a wider viewing experience within the lobby. The screen contains more than 4.1 million pixels (1,170 high by 3,536 wide) and operates via Gensler’s content management system.

SNA Displays manufactured the interior LED video display and provided installation services.

The fine-pitch, direct-view LED video wall is similar to the lobby digital centerpiece at another of Gensler’s Texas-based offices, also built by the company.

According to Pat Green, vice president of systems at SNA Displays, it’s important that processing equipment optimizes video content for full-frame accuracy and a seamless viewing experience — especially for a tone-setting and showpiece display like this one. He explains that this “Gives operators and end-users peace of mind about each and every piece of hardware inside their display.”

The display system also includes an audio system with integrated speakers as well as cameras and LED strip lighting elements provided by Diversified.