HanesBrands Enters Long-Term Partnership with University of Southern California

HanesBrands (HBI) announces a new primary apparel partnership with the University of Southern California (USC). The 10-year agreement gives HBI exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel.

The agreement is in addition to USC’s existing relationship with Nike, which is the official outfitter of the 21 varsity Trojan sports and provider of fan merchandise. HBI will create special activations and enhanced retail presentations beginning in January 2023.

“USC has a proud heritage, and we’re thrilled to support the school in supplying fan apparel that consumers will love,” says John Fryer, HanesBrands president of licensed sports apparel. “Our brands and products resonate with consumers around the world and will help enhance fan engagement for USC.”

USC joins the University of Texas, Ohio State University, the University of North Carolina, the University of Georgia, Villanova, the University of South Carolina, and the University of Cincinnati as primary apparel partners with HBI.

“We are excited to enter into a long-term partnership with HanesBrands. Their collection of brands, retail success, and commitment to sustainability and responsible sourcing makes them a great fit for USC,“ says Matt Curran, USC director of trademarks and licensing. “We’re confident in HanesBrands’ ability to service our growing market of fans, alumni, and students with quality apparel offerings.”