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HanesBrands Announces Licensing Agreement with University of Texas at Austin

The 10-year agreement will deliver “a selection as big as Texas” of branded apparel for Longhorn students, alumni, and fans

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HanesBrands, a supplier of collegiate fan apparel, announces a new relationship with The University of Texas at Austin to be one of its primary apparel partners. The 10-year agreement will lead to the development of a collection of fan apparel that provides Longhorn fans with “a selection as big as Texas.”

The company, owner of Champion and HanesBrands, will focus on designing and manufacturing Texas fan gear for the local Austin market and national supercenter and club retailers.

Texas joins the University of Georgia, University of North Carolina, University of South Carolina, The Ohio State University, and the University of Cincinnati as primary apparel partners with HanesBrands (HBI). The agreement awards exclusive rights in the mass, campus, and local channels through 2032.

“Texas Athletics and Longhorn fans represent the spirit, tradition, and leadership embodied by our Champion brand, and we are excited to be a part of this strategy,” says John Fryer, HBI’s president of sports apparel. “In addition to the Champion shop at The Co-op, we are delivering assortments of Longhorns gear to more than 750 national retailers’ store locations.”

Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Daily, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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