Find the Right Suppliers for Your Business
Work with whom you most enjoy doing business.
It is widely accepted that people buy from people whom they like, trust, and with whom they find it convenient to do business. Think of a supplier with whom you most enjoy doing business. Are their performance-support standards, sales practices, and profit goals eerily similar to yours? I lean toward doing business with companies that express an eagerness to build a strategic partnership with me. Notice, I did not say an eagerness to sell me stuff. I find communicating my wants, wishes, and concerns goes much more smoothly when the supplier can relate to my situation.
-Vince DiCecco, Your Personal Business Trainer
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