The Importance of Polyester
What is it about polyester and sublimation?
The ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration. The ideal surface for bringing vibrant images in sublimation is 100 percent polyester.
Polyester has changed dramatically in recent years, and it’s something consumers look for when making their buying decisions. Polyester also allows for the softest hand available in decorated apparel with no stuck-on plastic or vinyls. Traits like these allow you to sell these garments for a premium price, as the perceived value is greater than other apparel in the market.
-Aaron Montgomery, MontCo Consulting, 2 Regular Guys
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