World Emblem reshores operations to Georgia with launch of Custom Genie

World Emblem, an emblem and patch manufacturer, launched Custom Genie to provide custom stickers, labels, pens, pencils, name badges, and other promotional products to clients under one unified brand.

Custom Genie encompasses the operations of World Emblem brands Stickers International, Fast Pens International, and Name Badges International. According to World Emblem, the combined company will manufacture close to 2 million products per year for clients throughout North America. As part of the restructuring, World Emblem has reshored all Custom Genie positions to its Norcross, Georgia, plant to provide “more flexible shipping options, improved package tracking, and faster delivery times.”

“Reshoring jobs to the U.S. and unifying the operations of Stickers International, Fast Pens, and Name Badges International under the Custom Genie brand and website will enable us to increase our product categories, improve the customer experience, and make our operations more efficient,” said Randy Carr, CEO of World Emblem. “Furthermore, we believe the enhanced delivery options available through our Georgia facility will lead to improved customer satisfaction along with significant cost savings for our company.”

“Our customers are asking for a holistic, easy, and fast solution for promotional items to help bring their brands to life. With Custom Genie, we are replacing three separate sites with a new website that will provide improved design tools utilizing AI, simpler reordering, more payment and shipping options, better delivery notifications, and more products available for sale,” said Oz Barhama, Brand Manager of Custom Genie and Senior Director of Ecommerce at World Emblem.

Earlier in the year, World Emblem announced plans to reshore 50 jobs to its new Houston factory opening in December. The company has 1,200 employees and 1 million square feet of manufacturing space at its plants located throughout Mexico, Canada, and the United States.