L2 Brands partners with Stetson

L2 Brands announced its partnership with iconic Western brand Stetson. This collaboration is said to bring Western-heritage style into the collegiate marketplace.

Together with the Collegiate Licensing Company, the two brands have developed a custom-designed hat collection that celebrates the spirit and tradition of seven Division I universities.

The brands carefully selected universities that embody Western tradition and share a deep connection to Stetson’s legacy. The seven schools include Power Four and FCS universities such as Texas A&M, the University of Texas, Texas Christian University, Texas Tech, Oklahoma, Oklahoma State, and Stetson University, famously named after Stetson founder John B. Stetson.

The collection debuted in early September at Texas A&M, with launches at the remaining six universities following throughout the month.

“At L2, we’re thrilled to collaborate with Stetson — a brand synonymous with authenticity and craftsmanship — to create unique collegiate headwear that blends Western tradition with campus pride,” said Lisa Norris, director of marketing at L2 Brands.