World Emblem Completes Asset Purchase of Hero’s Pride

World Emblem, an emblem and patch manufacturer, announced it has acquired the assets of Hero’s Pride, a producer of emblem products for first responders.

Financial terms of the private transaction were not disclosed.

Established in 1981, the Los Angeles, California-based Hero’s Pride serves law enforcement, public safety, and military heroes across all 50 U.S. states and Canada.

In addition to manufacturing patches and badges, Hero’s Pride states it is “dedicated to addressing the root cause of health issues first responders face every day through its AIRTEK and Ballistic products including belts, holders, and cases.”

“We were attracted by Hero’s Pride’s brand, strong management team, and mission to provide innovative products for first responders,” said Randy Carr, president and CEO of World Emblem. “The company also shares our focus on family, teamwork, and collaboration, and we look forward to continuing to expand our respective product lines — from emblems, patches, and badges to duty gear and uniform accessories — to better serve our existing and new customers.”

“We believe the World Emblem team is best suited to continue fulfilling our mission of improving the lives of those dedicated to protecting us every day,” said Mike Marmor, president of Hero’s Pride. “We look forward to building on our history of helping first responders strengthen their respected image in the community by providing them with highly customized and intricate emblems and other products.”