Why should an awards retailer add home décor to their offerings?

Not all awards need to be another trophy or tray. If it can be personalized, it can be commemorative. If a retailer broadens their selection to include personalized home décor items, it demonstrates good out-of-the-box thinking. Customers will keep coming back to that awards retailer for new and innovative gifts and awards to fit their needs. A broad offering and repeat customers are good news for any retailer’s bottom line.

   —Salisbury Inc.