What’s newly trending in the sublimation market?

PU (polyurethane) synthetic leather or eel skin wallets and pocketbooks are taking off in the sublimation industry. They appeal to high-end markets because they have a better perceived value; but what makes these products truly unique is that the front is water resistant unlike imitations that use fabric. The quality of this enhances the sublimation ink, and you don’t see fabric weaves because it is a solid surface, resulting in a cleaner image.

-Michael Kaminsky, Sublimation101