What techniques can businesses employ to keep their physical and online presence working hand-in-hand?

Try promoting these physical events online:

• Open houses
• Store events
• Sidewalk sales
• Drawings/contests
• In-store redeemable coupons
• Tie online purchases to in-store pickup
• Host a “shop local” day, either the national one or local event
• Promote events on social media

—Unisub