What should sandcarving decorators keep in mind when looking for new market opportunities?

Products depend on the markets, and market opportunities for sandcarving are as vast as they are diverse. What makes you comfortable? What makes you excited? Perhaps you have ties to a certain market – your father-in-law owns a sign company, your sister manages a gift shop, you live next to Mount Rushmore and have a thing for selling to tourists, etc. 

While it is important that you concentrate efforts on markets that are commercially viable, it is equally important that you are comfortable serving them. Identify your markets and imagine the possibilities.

   —IKONICS Imaging