What makes a good branding strategy?

It is the wow factor that makes you want to reach out and touch the product … and try to figure out how the product was made, and where the product came from. They will look at the back or bottom, turning it in their hands, trying to find a clue.

If you’ve branded it, they should see your web address, or other business information. And therefore, find you and become your customer.

How you brand your product really depends on what your product is. Some products allow you to put your brand right onto them, but others do not. If you cannot brand (directly) onto the product, you can apply a decal.

-Kevin Lumberg, Johnson Plastics Plus