What is the value of creating products for a niche market?

It’s easy to take advantage of a niche market. With the right approach, profits will soar. When you own a niche, it allows you to create ways to increase the perceived value your customers see in the items you sell and make yourself a singular, meaning your customer buys from you because they can’t get the same service or products from anyone else.

—2 Regular Guys, MontCo Consulting