What is the key to a smart trophy shop display?

A smart display of trophies should include multiple sizes, styles, and colors and include examples of completed trophies in different events. No need to have all events, but pictures or graphics are nice. For example, have a book readily available that shows all trophy figures that are available. Maybe even have it next to the display at all times so customers can browse through it.

The faster you can demonstrate to a customer that you have a solution for them, the better chance that you will close an order. It shows a customer that you know your business inside and out, and therefore there is no reason to shop anywhere else.

-Eric Priceman, Victory Awards