What is the difference between cast, reverse channel, and precision-cut lettering?

These lettering methods can be used interchangeably, but it depends on the overall visual effect you want to achieve.

• Casting is a method where you make a mold, pour molten metal into that mold, wait for it to cool, and pull it out.
• Using reverse channel, you fabricate the metal with soldering or welding. This method might be used if you want to use lighting and have a halo effect on the wall.
• Precision-cut lettering is when you take a sheet, cut into it with a laser, water jet, or plasma-cutter. I recommend this for logos and custom fonts.

-Courtney Ramos-Fincher of A.R.K. Ramos