What can a business do to attract the right customers?

Start with your core values. Whether we have thought of it or not, we create our offering and services based on our core values and our “why.” The first step to setting up your business to be more customer-centric is to find the types of customers who you can happily provide the best service. Those are people who share the same values. Be aware of what your values are in all things you do around your business, like creating the product offering, pricing, advertising, and value-added services. 

For example, if you are all about high-quality products, doing things right without cutting corners, and being able to proudly put your name on the end product, you value quality. Your message, product offering, lead times, and value-added services should all reflect quality. Don’t go buy blanks that are the cheapest and are never consistent. Don’t set policies that you will “best anyone’s price.” Don’t post images of products on social media that don’t scream quality. 

   —MontCo Consulting