What are some of the promotional products opportunities surrounding the school market?

As people are clamoring for personalized products and not only T-Shirts, there are tons of opportunities. Start working this market at the end of the school year for the next school year. At the end of the school year, the PTO and other organizations are electing new board members and starting to plan for the next year. This is the time to be in front of them, build a relationship with the new board members, and let them know you can make their lives easier when it comes to promotional products and fundraisers.

For these opportunities to become actual sales, you need to figure out how you are going to differentiate your products from all the rest. Is it service? Is it the type of products? The range of products? Or is it something else entirely?

Here are a few product ideas outside of the T-shirt realm that might make the difference between them going to you or someone else:

• Backpacks and drawstring bags
• Folios/notebooks
• Sports bottles
• Lunch boxes
• Pencil cases
• Lanyards
• Ribbon and bows

—MontCo Consulting