“Win repeat business by specializing in what you know”
How print & graphics shops win repeat business by specializing in one vertical, such as construction, healthcare, education or manufacturing.
The most successful print and graphics shops aren’t winning on price or turnaround time alone. They’ve picked an industry like construction, healthcare, education, or manufacturing … and gone deep. They know what those clients are dealing with, they show up with ideas, and they bring complete solutions that a single-category vendor can’t match. This session shows you how to make that same move, using the skills and client relationships you already have.
Attendees will leave with:
- A framework for identifying the vertical they’re already best positioned to own
- Buying triggers and recurring campaign opportunities in construction, healthcare, education, and manufacturing
- Practical ways to combine print and promo into solutions clients see as indispensable
- Language to reposition their business as a strategic partner, not just a vendor
- A walkthrough of ASI’s Industry Hubs: playbooks, AI prospecting prompts, curated product collections, and marketing toolkits organized by vertical
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Speakers
Kathy Doyle
VP, Customer Experience, ASI
Kathy Doyle is VP of customer experience at ASI, leading onboarding and engagement strategies that support distributors from first login through long-term growth. She oversees programs spanning email, in-app guidance, training, and playbooks designed to drive adoption of ESP+ and ASI’s broader platform.
Joe Maag
Account Executive, Distributor, ASI
Joe Maag spent years on the other side of the table before joining ASI. As a brand manager for an ASI distributor, he sold commercial print and promotional products to Fortune 500 companies. He knows how print and promo work together to serve major clients, and what it takes to position yourself as a strategic partner rather than just another vendor. Now he helps businesses like yours find their footing in the promotional products industry and get the most out of ASI membership.
- Recorded July 28, 2026
- 1 hour
