Marketing your DTF T-shirt business (without price wars)
Practical ways to find better DTF T-shirt customers and earn repeat orders and referrals without cutting prices.
Most DTF businesses don’t struggle because of print quality — they struggle because they don’t have a consistent way to get customers. In this session, we’ll break down the simple, practical steps you can take to market your DTF T-shirt business, attract better customers, and grow without relying on discounts or price wars.
You’ll learn how to clearly define who you sell to, position your business so customers choose you, and use proven methods to get found both online and locally. We’ll also cover how to turn one order into repeat business and referrals, and how to focus your time on what actually works, so you can build a steady flow of orders instead of guessing what to do next.
Attendees will learn:
• How to identify and target the right customers
• What makes a DTF business stand out (without lowering prices)
• Simple ways to get found online and locally
• How to turn customers into repeat business and referrals
• How to focus on marketing that actually drives results
Speaker
Marc Vila
Director of Marketing, ColDesi
Marc Vila has been in the custom apparel industry since 2008 and is a business development leader at ColDesi, focused on education and helping customers succeed. He is also a host of the CAS Podcast, where he shares practical insights on growing and scaling print businesses. Marc specializes in DTF, embroidery, and digital printing, with a focus on real-world strategies that help businesses get more customers and grow profitably.
- Recorded June 9, 2026
- 1 hour
