Vantage Apparel Welcomes Digital Operations Manager

Vantage Apparel, a supplier of custom-branded apparel, announced the appointment of Christy Ridpath as the new digital operations manager.

According to Vantage, with a robust industry background in customer success, integration, and program management, Ridpath brings a wealth of experience and expertise to its digital commerce team.

Prior to joining Vantage, Ridpath spent nearly nine years at the Advertising Specialty Institute (ASI) as executive director, solutions integration. There, she excelled in customer-facing liaison roles between sales teams and IT, focusing on API integrations and strategic project implementations. She led a team to champion industry-wide adoption of new API integrations and facilitated the utilization of product data APIs, opening new revenue channels and ensuring compliance with customer requirements.

In her new role at Vantage Apparel, Ridpath will oversee critical aspects of the company’s online operations. Her primary responsibilities will include project and program management, digital sales channel reporting, team coordination, client onboarding, and e-commerce omnichannel management. Ridpath’s strong analytical mindset, exceptional organizational skills, and passion for driving digital success are said to align perfectly with Vantage Apparel’s commitment to innovation and customer satisfaction.

“Our goal is clear: to establish seamless integrations that position Vantage as the easiest apparel supplier & decorator to work within the industry. With Christy on board, we are more equipped than ever to innovate and deliver exceptional value to our customers,” said Chris Alfano, chief digital officer.

“Christy Ridpath holds an impressive track record of leading integration projects, developing comprehensive sales reports, analyzing sales data for business growth, and optimizing e-commerce operations. Her expertise will be instrumental in guiding new digital businesses through setup, integration, and launch phases, ensuring alignment on digital initiatives and streamlining processes,” stated the company.