STAHLS’ announces TPT managing director

STAHLS’, a provider of heat printing and apparel decoration technologies, announced the appointment of Josep Maria Morralla Mercadé as managing director of STAHLS’ TPT, the company’s Spain-based apparel decoration and licensing operation.

With more than 20 years of international executive leadership across Europe and LATAM, Mercadé brings extensive expertise in industrial transformation, multisite operations, and scalable production strategy across the printing, packaging, and graphic arts sectors. His leadership background includes senior roles where he delivered measurable improvements in operational performance, productivity, profitability, and manufacturing modernization.

Throughout his career, Mercadé has led complex P&L structures and large multidisciplinary teams while advancing operational excellence through lean practices and continuous improvement. He has implemented advanced systems and methodologies, including lean manufacturing, RFID, TPM, and digital transformation initiatives.

Mercadé will focus on accelerating STAHLS’ TPT growth in key categories, including sports, licensed merchandise, and workwear, strengthening its position as a trusted production and innovation partner for leading clubs, retailers, and apparel brands.

“STAHLS’ has built a global platform that helps brands and decorators produce more, and produce better, through technology,” said Carleen Gray, CEO of STAHLS’. “This appointment is part of how we scale that vision worldwide. Josep Maria brings the leadership experience and operational discipline needed to expand capacity, elevate quality, and strengthen STAHLS’ role as the world’s leading partner for custom apparel decoration across every market we serve.”

“We’re building the next generation of apparel decoration operations in EMEA, where creativity, speed, and precision have to scale together,” said Martin Borley, CEO, STAHLS’ EMEA. “Josep Maria understands how to modernize production, develop high-performing teams, and deliver consistent, premium outcomes for customers. His leadership will help STAHLS’ TPT accelerate growth and set a new standard for licensed and elite sports decoration in the region.”

Mercadé is fluent in English, Spanish, and Catalan and brings a collaborative, high-performance leadership style with strong experience representing organizations across industry and stakeholder environments.