S&S Activewear adds 3 senior appointments

S&S Activewear, a distributor of apparel and accessories, announced the appointment of three senior executives to strengthen its commercial leadership team: Jim Sturgell as senior vice president of sales, Nick Blannin as senior vice president of merchandising, and Bill Topf as senior vice president of commercial strategy and operations.

“These strategic appointments represent a pivotal investment in our commercial leadership team as we continue to transform our business,” said Toby Whitmoyer, chief commercial officer at S&S Activewear. “Jim, Nick, and Bill are bolstering our organization with decades of combined leadership experience. They are each known for their creativity, deep commitment to team and company performance, and fostering lasting relationships with customers.”

Sturgell joins S&S Activewear with more than 30 years of experience in the foodservice industry, most recently serving as executive vice president and chief commercial officer at US Foods, one of the largest foodservice distributors in the U.S. with more than $38 billion in revenue. In his new role, Sturgell will lead the sales team to deliver on sales plans, build deeper customer partnerships, and drive a transparent, accountable, and empowered sales culture.

Blannin brings extensive experience in merchandising and building apparel brands globally across e-commerce, retail, and wholesale. He most recently served as vice president of global merchandising at Under Armour and previously worked in merchandising at Abercrombie & Fitch. In his new role, Blannin will lead the merchandising team to shape a competitive product assortment strategy, leverage product choices to drive customer engagement, and build effective relationships with mill partners.

Topf joins S&S Activewear with deep experience as both a management consultant at Booz Allen & Hamilton and in senior leadership roles at Diageo, where he held several SVP positions in commercial strategy, planning, and analytics. As SVP of commercial strategy and operations at S&S Activewear, Topf will build efficiencies across the commercial team while streamlining operations and driving sustainable growth.