SRG appoints Melanie Langille as VP of sales, Promobilia

SRG announced the appointment of Melanie Langille as the new vice president of sales for Promobilia, a division within SRG dedicated to delivering factory-direct solutions.

Langille brings over 20 years of experience in the promotional products industry, with a distinguished track record in partnering with distributors to drive growth and deliver award-winning solutions. Prior to this appointment, she served as vice president of sales at SRG, where she led strategic initiatives across multiple business units and strengthened the company’s distributor network.

“I’m honored to step into this new role and grateful for the trust SRG has placed in me,” said Langille. “I’m very excited for what lies ahead!”

Merrick Falkenstein, chief revenue officer at SRG, added: “Melanie has been a driving force within SRG, and her insight into distributor needs is unmatched. Promobilia is poised for continued growth under her leadership, and I couldn’t be more excited to see where she takes the brand next.”