Should I look into hiring an outside marketing or ad agency for my new business?

When introducing a business idea, second and third opinions help to make sure your idea has substance. However, having an outside ad or marketing agency can be very expensive when introducing a new brand to the industry. My suggestion is to develop a relationship within the market you are looking to enter and use the tools they provide to help establish your brand. Utilize print advertising, e-commerce solutions, and trade show experiences.

—Citadel Brands