Shirt Lab Announces New Partner

Shirt Lab, a sales, marketing, and operations education company for the decorated apparel industry, announces that Alison Banholzer, owner of Wear Your Spirit Warehouse, has been added to the ownership of the company.

On bringing in Banholzer for Shirt Lab, Marshall Atkinson states, “We knew we needed to grow and get different perspectives on the industry. Ali has attended all of our live events and has participated as a speaker at others. She was the only person on this list; she’s that good. Having her on board will be a great addition to the leadership for Shirt Lab.”

Wear Your Spirit Warehouse is a Huntingtown, Maryland, shop specializing in school, B2B, military, first responder, and governmental agency apparel and promotional marketing materials. Banholzer has a Lean Six Sigma Black Belt Certification and was one of the 2020 Women in Screen Printing award winners from Screen Printing Magazine.

“As we continue to grow and evolve Shirt Lab, we are always looking for great people to be part of the Shirt Lab community, not only as an attendee to our events but also part of the Shirt Lab Tribe membership,” says Co-Founder Tom Rauen. “Ali has been all in from day one and is the perfect fit not only as a member but also to join the team.”

“I am very excited to partner with Tom and Marshall. Shirt Lab has been instrumental in the growth of my business and my ability to help educate others within our industry, Shirt Lab Tribe, and my local community,” explains Banholzer. Shirt Lab provides innovation, professionalism, and top-shelf education to the decorated apparel and promotional products industry, and I am humbled and thrilled to be brought on as an owner.”