SGP Presents 3-Part Educational Workshop on Sustainability

The Sustainable Green Printing Partnership (SGP), an authority in sustainable printing certifications, announces a three-part education series titled “Sustainable & Profitable Print Marketing: How to Waste Less & Sell More by Marketing Smarter.” David Murphy, founder & CEO of Nvent Marketing, hosts the workshop (pictured right).

“Print buyers increasingly expect their print providers to practice sustainability,” says Murphy. “Print providers should understand this and learn how to position and promote their sustainability commitment as a differentiator in a competitive market. This is not a one-time task, but rather an ongoing best practice that can yield incremental business from discerning buyers.”

The three 90-minute sessions take place on March 17, 24, and 31 at 1 p.m. ET. They cover market strategy, brand positioning, and demand generation for return on investment (ROI).

“SGP is offering this digital marketing workshop to help certified printers and community members to apply digital innovation to better market their sustainability advantage,” adds Jonathan Graham, SGP chair and TE Connectivity representative. “Thanks to Nvent Marketing, an SGP Gold Patron, for offering this low-cost program that can help SGP community members develop impactful digital marketing programs reflecting their market leadership.”

The cost to participate is $199 for SGP Community Members and $299 for non-SGP Community Members. All sessions will be recorded and available to paid attendees. Any late registrants receive the links for missed events.