SanMar’s BELLA+CANVAS acquisition complete

BELLA+CANVAS has announced the completion of its transition to new ownership by SanMar. BELLA+CANVAS will continue as an independent brand headquartered in Los Angeles under the leadership of Executive Vice President Megan Spire, who has a nearly 15-year tenure with the brand.

In a press release, BELLA+CANVAS said the acquisition strengthens the company’s position in the marketplace and provides additional resources while preserving the identity and creative vision that have defined the brand for nearly three decades.

Products will continue to be available directly at bellacanvas.com, through BELLA+CANVAS’s network of long-standing local and regional distributor partners listed below, and through SanMar who will serve as the exclusive national wholesale distributor of BELLA+CANVAS products moving forward. Customers may continue to purchase through other national wholesale distributors while inventory remains available.

Local and regional distributor partners include Atlantic Coast Cotton, Carolina Made, McCreary’s Tees, Mission Imprintables, One Stop, SLC Activewear, and Staton.

“The brand, the team, and the creative vision that built BELLA+CANVAS remain exactly where they belong, at the center of everything we do,” said Spire. “For our customers and partners, the message is simple: the people, products, and brand they trust remain firmly in place. We’re excited about what lies ahead and focused on continuing to deliver the premium quality, product innovation, and design leadership that have defined BELLA+CANVAS from the beginning.”

“Creativity and great design have always been part of our DNA here at BELLA+CANVAS,” said Michelle Yu, vice president of creative & design at BELLA+CANVAS. “Our approach to product design, trend-forward thinking, attention to detail, and premium quality remains unchanged. We will continue to create products that inspire our customers while building on the artistic foundation that has made BELLA+CANVAS an influential and trusted leader in the industry.”

BELLA+CANVAS plans to expand its product portfolio and introduce over 20 new styles for 2027. To locate an authorized BELLA+CANVAS distributor, visit: bellacanvas.com/distributor-locator.