Royal Apparel launches Basic Supply Co.

As Rush embarks on its historic Fifty Something Anniversary Tour, Royal Apparel is proud to play a role in helping bring merchandise to one of the most influential and enduring bands in music history through the launch of Basic Supply Co.

How working with the legendary band Rush helped inspire the creation of Basic Supply Co.

For Royal Apparel founders Abe Mayeri and Morey Mayeri, this collaboration is deeply personal. A lifelong Rush fan, Morey Mayeri grew up inspired by the band’s incredible musicianship, thought-provoking lyrics, and fearless approach to doing things their own way.

Over the years, Royal Apparel developed a relationship with the Rush merchandise team, built on a shared appreciation for quality, consistency, and delivering exceptional products to fans.

As Royal Apparel worked with the Rush merchandise team on programs supporting the band’s 50th anniversary tour, a new opportunity emerged. While Royal Apparel’s made-in-USA products remained an important part of the offering, the scale and demands of modern tour merchandise called for additional sourcing solutions and price points.

Those real-world needs became part of the inspiration behind Basic Supply — an imported apparel division created to expand what’s possible for customers while maintaining the quality, service, and reliability that have defined Royal Apparel for more than 30 years.

“The launch of Basic Supply allows us to offer customers additional solutions, while Royal Apparel continues to invest in and expand its made-in-USA manufacturing capacity to support future growth,” stated the company in a press release.

Today, that vision is reflected in the Rush Fifty Something Anniversary Tour merchandise program, which includes both imported Basic Supply products and select made-in-USA styles from the Royal Apparel collection. Together, they are said to demonstrate how multiple sourcing solutions can work side by side to support projects of every size, budget, and timeline.

“Rush has always been a band I admired, not just for the music, but for the way they approached their craft,” said Morey Mayeri, founder of Royal Apparel. “Working with the Rush merchandise team gave us valuable insight into what many customers are looking for today — more flexibility, additional sourcing options, and competitive pricing without sacrificing quality. Those conversations helped inspire the creation of Basic Supply. We’re honored to be part of Rush’s Fifty Something Anniversary celebration and excited about what this new chapter means for our customers.”

“It is fitting that as Rush celebrates fifty years of music, Royal Apparel is launching a new division inspired by our collaboration with the Rush merchandise team and the unique needs of one of the world’s most iconic touring acts. Basic Supply was created to bring new possibilities,” stated the company.