Roland DG and Skip Barber Racing School Partnership Drives Graphic Production

Since announcing its official partnership with Roland DGA earlier this year, Skip Barber Racing School has been running its new Roland DG printer/cutters non-stop, producing everything from custom wraps for its fleet of 75 cars to personalized decals for program graduates and signs and banners for its promotional events.

The Skip Barber Racing School, which has been in operation for nearly 50 years, has trained over 350,000 people at its circuits. In addition to the racing school, Skip Barber operates corporate events, driving schools, and an “arrive-and-drive” race series and racing teams, all of which require vibrant, digitally printed graphics.

“We just finished our 50th full wrap since receiving our new inkjets, and we’ve created countless stickers and decals for our other fleet cars and support vehicles,” says Joe Monitto, Skip Barber Racing School’s chief revenue officer. “We have been able to print everything we need quickly and easily in-house instead of outsourcing, saving us a significant amount of time and money.”

Monitto points out that the Skip Barber Racing School graphics team is busy year-round — printing and installing wraps for newly-acquired cars and refreshing the graphics for existing fleet vehicles.

“Along with the school fleets, we have tractor-trailers used by our equipment transport and branding development support teams that receive either full or partial wraps, depending upon our specific needs,” he notes. “In all, I’d say about 75% of our printer utilization involves vehicle wraps, with the remaining usage devoted to signage, banners, graduate stickers, and custom decals for special events.”

The Skip Barber Racing School has a staff of three full-time employees dedicated to the design, production, and installation of all graphics for the fleet and support vehicles, as well as any promotional signage and materials needed.

To date, the graphics team has been operating out of Skip Barber Racing’s current headquarters in Long Island, New York. However, they are in the process of relocating to a new facility at Virginia International Raceway in Alton, Virginia, which will also serve as the new headquarters for the racing school and race team.