Proforma Hosts First Technology User Conference

Independence, Ohio-based Proforma Group, a global distributor to the printing and promotional products industry, recently held its first of what it says will become an annual Technology User Conference in July in Orlando, Florida.

The company says that conference’s theme, “Envision,” brought together thought leaders, technology innovators, executives, supplier partners, current affiliate owners and prospective new affiliate owners seeking to improve their organization using the most influential business management platform in the industry.

More than 100 affiliates were in attendance at the event, and they received the exclusive opportunity to meet Proforma’s 75-member internal technology team to discuss the newest system updates on Proforma’s $12 million business management technology platform, called ProVision.

“Affiliate Owners and their team members who attended the Envision User Conference learned the latest best practices for using our technology to drive sales and marketing results,” says Brian Carothers, Proforma’s chief technology officer.  “Also, participants had the chance to network with other early adopters of the system and share ideas for even better ways to leverage the unique business intelligence and powerful workflow capabilities of ProVision to drive their business success.”

The company says the ProVision System has been in development for more than four years.  The first beta users began entering orders more than three years ago, and the system entered the pre-release phase last fall. 

One business owner says that using the ProVision software for the past year has allowed him to grow sales more than 32 percent and increase gross profit more than 22 percent.