Principal Industries acquires GENLED Brands

Principal Industries, a provider of electrical components and services to the commercial sign industry, announced the acquisition of GENLED Brands, a New Jersey-based LED lighting solutions provider. According to Principal, this acquisition strengthens and diversifies its product portfolio in new and existing end markets while expanding its footprint in and outside of North America.

Todd Fiske, CEO of Principal Industries, said, “GENLED is a highly complementary addition to the Principal platform. The company has built a reputation for innovation, product quality, and customer service, and its differentiated product portfolio expands our capabilities across key architectural and branding imaging applications.”

Scott Vontobel, CEO of GENLED, added, “Principal is the ideal partner for GENLED as we enter our next phase of growth. Both organizations share a customer-first culture, a focus on innovation, and a commitment to providing high-quality LED solutions. By joining forces with Principal, we will be better positioned to serve our customers, expand our product offerings, and capitalize on new opportunities in the market.”

“GENLED Brands’ unparalleled commitment to progression will be a great addition to the other Principal Industries brands, including Principal Sloan, Principal Services, LED Wizard, SloanLED, and Ventex Technology,” stated the company in a press release.