Prime Line welcomes director of national accounts

Prime Line, a division of S&S Activewear and provider of promotional products, announced the addition of Cristi Meyer as the new director of national/strategic accounts. With 30 years of experience on both the distributor and supplier sides, Meyer is said to bring a wealth of expertise and deep industry relationships to the role.

Meyer spent 15 years at Staples Promotional Products, 13 years at Sweda (now SnugZ), and two years at AAA Innovations. Throughout her tenure, she worked with top National Accounts.

In her new role at Prime Line, Meyer will be traveling across the country to represent the company with several elite strategic accounts, continuing to strengthen partnerships and drive growth.

“Cristi is a fantastic addition to our team,” said Eric Levin, general manager of Prime Line. “Her deep industry knowledge, extensive network, and strategic mindset make her the perfect fit to support our national accounts. We’re confident that her passion and expertise will enhance our partnerships and bring incredible value to our customers.”