Prime Line announces partnership with YETI

Prime Line, a division of S&S Activewear and a provider of promotional products, announced a partnership with YETI, a globally recognized outdoor brand.

This collaboration makes Prime Line the preferred supplier of YETI products in the promotional channel, offering its customers access to the brand. The YETI lineup will be available through Prime Line starting July 23.

“This is an important addition to Prime Line’s offering and will enable us to provide another premier brand to the promotional products industry,” said Eric Levin, general manager of Prime Line. “YETI is an aspirational brand that consumers love and trust, and now our customers can customize these high-demand products through Prime Line. This partnership elevates the entire industry and sets a new standard for premium branded merchandise.”

With this agreement, Prime Line will initially offer a carefully curated selection of YETI’s drinkware.

“Our partnership with Prime Line in the promotional channel is a strategic step to bring authentic YETI experiences to a broader range of organizations,” says April Stevens, vice president of sales at YETI. “Prime Line’s expertise will enable more brands to elevate their messaging with products that embody the durability and quality YETI is known for.”

The initial launch includes 10 of YETI’s most popular drinkware styles, available in up to four colorways. In addition, Prime Line anticipates expanding the YETI collection in 2026, bringing even more products to the promotional marketplace.

“This partnership is about more than just adding an incredible brand to our portfolio — it’s about delivering what our customers have been asking for,” Levin continued. “YETI’s unmatched quality and reputation align perfectly with Prime Line’s commitment to bringing the best brands and products to market.”