Points for Effective PR

I’ve always thought that regardless of the marketing platform – in print, over the airwaves, or in the cyber universe – there needs to be the following components in the message:

• A clear and telegraphic headline
• A description of a good value or how their need is satisfied
• An offer that includes something special
• A logical reason why the offer is being made
• A sense of urgency to act or a call to action
• Understandable directions to follow the offer
• An emphasis on your unique value proposition

-Vince DiCecco, Your Personal Business Trainer